Harnessing Predictive Analytics for Smarter Decisions

Google Analytics will divide your web traffic into traffic classifications such as: Organic traffic is the traffic that comes from search engines like Google or Bing This is the traffic that gets here when somebody types in your site's URL, opens your website through a bookmark, or when Google can not recognize the traffic source Recommendation traffic is the traffic that originates from links to your website in other places on the internet If you're running Google Ads, that traffic will appear here This is the non-ad traffic that arrives from social networks platforms like Twitter or facebook If you want more information, you can dig deeper in the Acquisition report to find traffic sources. With this information, you will understand where to invest your time and money.

Shopify

This is where you can see events your visitors activate, conversions they completed, and pages they checked out. In this section, the most handy report for novices is. It includes both events and conversions for each page. Let's have a look. In this report, you'll see all your pages that were gone to in the time period you have chosen.

Shopify

This offers you a clear photo of how each of your pages is performing. In the very same section, you'll discover a report. This report has a number of the same metrics as the report, however concentrates on landing pages the pages your visitors initially arrived on when they visited your site instead of all pages.